Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Storytelling is increasingly used in advertising today in order to build customer loyalty. This marketing trend echoes the deeply rooted need of all humans to be entertained. Stories are illustrative, easily memorable, and allow any firm to create stronger emotional bonds with the customers.
This week in school we were given the task to identify and analyze storytelling in a campaign, free of choice, and present it in class next week. I have already chosen mine and perhaps I’ll share my analysis with you when it’s done 😉 In the meantime, here is a small example that I came across in today’s paper (in Swedish):
You should also check out my friend Louise’s blog. She has listed an excellent example of storytelling from Chanel (videos)
PIXAR is kind enough to share with the world their 22 rules of storytelling. This is mainly considered for making animated movies but can apply to anything really. I can relate to a lot of the rules both in marketing campaigns and when writing a song or a new album. For our upcoming album we definitely worked with the concept of storytelling. Especially #7 in the list “Come up with your ending before you figure out your middle” We basically wrote the album backwards!